Bordeaux Big Bottle Night
Bordeaux Big Bottle Night
Bordeaux Big Bottles Bus Tour
Bordeaux wines created an exciting event to advertise the “big bottles” the region is known for.
To energize journalists and introduce the “Big Bottle” concept an event was created that would see a bus take wine journalists from one producer presentation to another.
For the journalist event, four producers were
“paired” with chef at a top restaurant. The chefs tasted the wine that would be discussed, and created a menu based on the best food pairings for that wine.
The producers and restaurants for the Big Bottle Bus Tour are listed here:
Basile Tesseron of Château Larrivaux.at Bar Boulud;
Tatiana Falcy of Château du Taillan at Corkbuzz Chelsea;
Pauline Lurton of Château Reynier at Vestry
Gabriel Asseily of Château Biac at ilili.
The producers were very generous with their wines and the stories of the family estate. Basile kicked off the event at Bar Boulud. In addition to the wine and food pairing, Mr. Tesseron discussed the history and importance of pigeons on the estate.
On the bus between stops, Mary Gorman-McAdams, MW, delighted the group with interesting points about the Bordeaux Big Bottle tradition.
Why Big Bottles?
Spotlighting large-format, 3-Liter bottles, the campaign will focus on engaging new and current consumers, allowing them to discover the renewal of a style of Bordeaux reds towards wines with more suppleness, drinkability, particularly expressive fruit, less oak, and ready to enjoy young and on more informal occasions.
“We are thrilled to return to New York with our 2023 Big Bottles campaign this fall,” says Bordeaux Wines President Allan Sichel. “Bordeaux of course is a region with a rich winemaking history, yet is also modern and forward-thinking. We are looking forward to introducing Bordeaux to a wider audience in the US, and showing press, trade and consumers how diverse and approachable Bordeaux wines are.”
The Consumer Event
To kick off the 2023 Big Bottles campaign, Bordeaux Wines held a consumer event at the French-themed food hall, Le District, in New York City’s Brookfield Place with other events continuing around the city until October 14.
The participating Bordeaux wineries include: Château Barbe Blanche, Château Biac, Château Blaignan, Château Clarke, Château Corbin, Château Cruzeau, Château de Parenchère, Château des Laurets, Château du Moulin Rouge, Château du Taillan, Clos Floridène Blanc and Clos Floridène Rouge, Château Greysac, Château La Louvière, Château Larrivaux, Château Le Rey, Château Loudenne, Château Puyanché, Château Reynier, Château Roquefort, Château Tournefeuille and La Caravelle.
About Bordeaux Wine
Founded in 1948, Bordeaux Wines represents the wine growers, wine merchants and brokers that make up the Bordeaux wine industry. Bordeaux Wines has three core roles: Marketing, Economic and Technical.
Through its global marketing initiatives, it helps promote and educate wine consumers about the diversity, quality and accessibility of Bordeaux wines through advertising campaigns, digital communications, public and press relations and training. Through its global economic activities, it provides data and information, studies and analyses on the production, the markets and the sale of Bordeaux wine around the world.
Through its technical focus, it works to advance knowledge and improve the industry’s understanding of various technical issues relating to production and to anticipate new environmental and safety requirements to preserve and protect the quality of Bordeaux wines.
