CAMP: The Loren Group
CAMP: A Hilltop Pop‑Up Bar with a Convivial Heart
Imagine yourself enjoying a delicious cocktail or meal in an island paradise where the view is as much a part of the experience as your meal.
Welcome to CAMP, a pop‑up opening March 12 for a two‑month run. Perched on a hill overlooking Turtle Cove, the development, and Babalua Beach, it’s an open‑air bar and 60‑seat restaurant above the dazzling water. Guests will sip craft cocktails and wines while a local DJ spins, surrounded by native plants, contemporary art, and a bocce lawn made for golden‑hour games and easy flirting with the horizon.
CAMP will sit on the future site of the Loren Group’s new luxury hotel. Last night, I got a literal taste of the experience here in New York City at Balaboosta restaurant in the West Village, and learned more about the pop‑up and the small luxury hotel that will open next year.
Food as a Conversation Starter
The food philosophy at CAMP sounds very much like what we tasted in the Balaboosta wine cellar: refined but relaxed, with Mediterranean influences and island ingredients.
Think coastal cooking techniques, dishes kissed by fire, and seafood treated with the respect it deserves. If they can recreate a bronzino as memorable as the one I had at Balaboosta, they’ll have no trouble winning over fellow fish nitpickers.
But more than any single dish, what matters is the format, which I hope will be repeated at CAMP. Small plates, shareable platters, and family‑style courses naturally pull people out of their shells. You reach for the same bowl, you comment on the flavors, and suddenly you’re discussing favorite beaches or the best place to watch a storm roll in over the ocean.
That’s the kind of effortless connection The Loren seems intent on nurturing, and CAMP will serve as the laboratory for it.
Imagining Turks & Caicos
I haven’t yet been to Turks & Caicos, but a close friend took his entire family and came back with rave reviews: water in impossible shades of blue, long beaches, and a reassuringly easy travel day from the East Coast.
For me, the practical test of any resort is how quickly I can get there and back without needing a vacation from my vacation. From New York, direct flights clock in at around three hours, which puts CAMP firmly in the “long weekend” category. This is dangerous knowledge for anyone prone to spontaneous escapes.
Standing in the Balaboosta West Village wine cellar, I could almost feel the trade winds. The Loren team spoke about the site with the tenderness of people who know they’re custodians of something special, not just developers. The emphasis on conservation made sense: if your brand hinges on water views and natural beauty, protecting that beauty is non‑negotiable.
Visiting CAMP During Its Residency
CAMP is meant to serve as a preview of The Loren’s philosophy in literal bite‑sized pieces. The luxury hotel collection, with existing properties in Bermuda and Austin (Texas), prides itself on giving guests a relaxed, culturally rich, community‑centric experience further south.
As someone who has been lucky enough to stay at many small luxury hotels, I recognized what The Loren is trying to bottle right away. It’s that instant sense of community you get when like‑minded guests find each other in a beautiful setting. From the presentation, it’s clear The Loren brand is built on three pillars—culture, community, and conservation—and the Turks & Caicos property promises to fit that philosophy perfectly.
I find there’s a certain satisfaction in checking into a hotel where, right off the bat, the staff seems to sense a guest’s core interests and values and quietly caters to them. When the hotel finally opens, I got the sense I’d be stepping into a ready‑made circle of people who care about the same things as you and your friends—thoughtful design, good food and wine, art that sparks conversation, and a light footprint on the landscape.
The Loren team last night talked about art installations and creative programming, but what excited me most were the promised experiences that are really excuses to connect. These will include chef‑led cooking sessions that end around a long table where guests eat what they’ve prepared—or even sourced—together. In some cases, the “sourcing” may be a fishing expedition to procure the day’s catch. Having attended hotel‑sponsored cooking events in the past, I know that while the cooking is fun, lingering over the meal and getting to know your classmates is even better.
And if CAMP manages to capture even a fraction of that feeling on its hilltop above Turtle Cove—plates meant to be shared, cocktails that loosen conversation, and strangers who start to feel like future travel companions—then a quick flight to Turks & Caicos this spring may be the most natural kind of luxury there is.
P.S,
Though The Loren will be a coveted hotel, last night I learned that it will also include residences that include beachfront estates. You can learn more with this link.