Old Vine Masterclass with Michele Shah SSL
A Journey Through Italy’s Wine Heritage: The Old Vine Masterclass
Old vines are more than just ancient plantings—they are living testaments to history, terroir, and resilience. Yet, throughout much of the 20th century, many of these vines were uprooted in favor of younger, more vigorous vines yielding larger crops and greater short-term profit.
This trend put invaluable heritage vineyards at risk of extinction. Amid this backdrop, the Old Vine Conference and its ambassadors, including Michele Shah, have championed a crucial cause: preserving these irreplaceable viticultural treasures.
The Masterclass titled “A Journey from North to South Italy Through the Country’s Oldest Vineyards with the Wines of the Italian members of the Old Vine Conference” was presented by Michele Shah, Italy Regional Ambassador and Old Vine Hero.
Ms. Shah’s status as a respected wine educator, judge, and writer lent both authority and passion to the event. Through this passionate presentation, she showcased Italy’s storied viticultural heritage and how old vines define it.
Why do old vines matter? Studies and experts explain that as grapevines age, their yields decrease, focusing flavor and concentration into a smaller crop. This natural reduction translates into deeply expressive, nuanced wines that encapsulate a sense of place—what wine lovers often call terroir.
Moreover, old vines develop extensive root systems that tap into deeper soil layers, accessing unique mineral profiles while offering greater resilience against drought or extreme weather.
Despite their advantages, the economics of old vines remain challenging. Producers often replace them with younger vines simply because the latter produce more fruit, making them immediately profitable.
The Old Vine Conference seeks to reverse this trend by elevating the cultural, ecological, and qualitative value of heritage vineyards, forging a new category of “Old Vine Wine” recognized globally.
At the Masterclass, attendees journeyed through Italy from north to south, tasting a curated selection of rare wines drawn from some of the country’s oldest vineyards. Producers—the very guardians of these living relics—spoke directly to the audience, sharing their motivations, challenges, and deep reverence for their vines.
The tasting format allowed participants to experience firsthand how vine age shapes complexity, regional identity, and wine narrative—making abstract values tangible.
Michele Shah served as both storyteller and guide, weaving together vineyard lore with technical appreciation. As an Old Vine Hero, her role underscored the human dimension of the old vine movement. It’s not just about vines, but about the individuals dedicated to nurturing them and sharing their legacy.
The event also illustrated the broader strategies that the Old Vine Conference employs:
- Promoting old-vine wines at tastings and events: By hosting masterclasses, large-scale tastings, and master series—from London to Vinitaly—the OVC ensures these wines reach broader audiences, telling stories that go beyond label recognition.
- Raising awareness through campaign partnerships: Collaborations with organizations like the IWSC, Local Wine Schools, and Slow Wine Fair help embed the value of old vines in wine education and consumer awareness programs across the globe.
- Acknowledging ambassadors and heroes: Recognition through Old Vine Hero Awards brings visibility to individuals like Michele Shah whose unwavering work safeguards these vineyards’ future,
Italy’s old vines are a national treasure—repositories of rare clones, living history, and singular expressions of Italian terroir. The Masterclass served as a tasty reminder that these wines deserve to be preserved, cherished, and understood.