Briziarelli
Briziarelli Winery:
When it comes to Briziarelli winery, it’s hard to decide what I like best: it’s famous Sagrantino wine, it’s high-tech winery with a transparent floor overlooking the barrel room, or its approach to branding.
Sagrantino
The winery’s flagship wine, Sagrantino di Montefalco DOCG, is a testament to the exceptional quality of this grape. Sagrantino, an indigenous grape variety of Montefalco, is the star of Briziarelli’s wine portfolio.
Beyond the Sagrantino di Montefalco DOCG, Briziarelli Winery also offers a diverse selection of wines, including Montefalco Rosso DOC and Grechetto.
The Montefalco Rosso DOC, a blend of Sangiovese, Merlot, and a small percentage of Sagrantino, is a versatile red wine, suitable for various food pairings. The Grechetto, a white wine made from the Grechetto grape, is a crisp and refreshing option, ideal for seafood dishes or as an aperitif.
ReBranding
The strategic rebranding in 2021 saw Briziarelli Winery adopt a more marketing-oriented approach, focusing on building its brand identity and maximizing consumer engagement. A revamped website, streamlined logo, and updated packaging design were implemented to create a cohesive and modern brand image.
Embracing the power of social media, Briziarelli Winery has cultivated an active online presence. The estate offers workshops, tastings, and guided tours, encouraging visitors to immerse themselves in the world of winemaking and discover the nuances of Briziarelli’s wines.
Briziarelli Winery’s strategic rebranding in 2021 has proven to be a successful endeavor. The combination of exceptional Sagrantino wines, a diverse product range, and innovative marketing strategies has set Briziarelli Winery on a path to continued growth and success in the competitive world of wine.
